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PSL is a startup studio and venture capital fund.
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PSL Studio
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PSL Ventures
Pioneer Square Labs 
The Pacific Northwest entrepreneurial ecosystem has boundless potential. PSL exists to champion the next generation of founders by bringing together world-class talent, big ideas, and investment capital.

Venture (coming soon) and Studio companies
Studio —

TraceMe

Russell Wilson called PSL with a vision: a platform that enables elite athletes, artists, and celebrities to connect more meaningfully with their audiences. Using PSL as a launch pad, he co-founded TraceMe with CEO Jason Leekeenan of Hulu and Zulily fame to help bring fans closer to the people they love to follow. #gohawks

Investors
Madrona Venture Group
Bezos Expeditions
Joe Tsai
Chad Hurley
Website
TraceMe.com
Studio —

Taunt

Esports is a global phenomenon that is still in its infancy as an industry. Led by Ben Gilbert, Taunt is building the social competition layer for fans to make watching games more fun and engaging. After two years of esports exploration, PSL built a deep understanding of the space to identify a truly transformative opportunity.

Investors
Foundry Group
Vulcan Capital
Website
PlayTaunt.com
Studio —

Boundless

After helping to develop the next generation of physical retail at Amazon, Xiao Wang wanted to tackle an even bigger problem: the U.S. immigration system. Xiao worked with PSL to assemble a dream team to build, validate, and launch Boundless, which today empowers families to navigate the immigration process more confidently, rapidly, and affordably.

Investors
Trilogy Equity Partners
Foundry Group
Two Sigma Ventures
Founders Co-Op
Website
Boundless.co
Studio —

Jet Closing

Dan Greenshields is no stranger to disrupting the financial services industry. He did it at Sharebuilder, and now, together with PSL, is going after the title insurance space. PSL had been developing a project in this area and reached out to Dan, knowing there was no better entrepreneur in the world to breathe change into a legacy industry.

Investors
Trilogy Equity Partners
Maveron
Website
JetClosing.com
Studio —

Ad Lightning

Scott Moore knows the problem of bad ads as well as anyone. Having led publishing and large teams at Yahoo!, MSN, MSNBC, and Cheezburger, Scott experienced first-hand the very problem that Ad Lightning solves: eliminating bad ads and maximizing revenue.

Investors
Sinclair Digital Ventures
Flying Fish Partners
Alliance of Angels
Seattle Angel Fund
R/GA Ventures
Website
AdLightning.com
Studio —

LumaTax

Robert Schulte may just be the world's greatest expert on the pain of state sales tax. He is a former California State Auditor, and he sold his sales tax company, Taxcient, to Avalara. Robert came to PSL to solve the enormous problem of small business sales tax compliance. Working with PSL's developers, designers, and marketers to build version one of the product, Robert raised a significant venture round in just 3 months.

Investors
Cowboy Ventures
Madrona Venture Group
Greycroft
Vulcan Capital
Website
LumaTax.com

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