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PSL is a startup studio and venture capital fund.
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The Pacific Northwest entrepreneurial ecosystem has boundless potential. PSL exists to champion the next generation of founders by bringing together world-class talent, big ideas, and investment capital.
Venture and Studio Companies
Ventures

BigBox VR

BigBox VR is on a mission is to combine platform-defining games, social communities, and competitive play to create a VR esport ecosystem. It was founded in by Chia Chin Lee and Gabe Brown, serious game industry veterans who led successful exits and launched top-grossing live service products at Valve, Disney, Sony, and Microsoft.

Investors
Shasta Ventures
GSR Ventures
Website
BigBoxVR.com
PSL Blog
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Studio + Ventures

Gradient

Bobby Figueroa is one of the world’s leading experts about how massive brands can effectively advertise and sell online. Having led global operations for Amazon’s fast-growing advertising platform, where over 50% of online product searches now start, he was perfectly-positioned to start the next great platform company for brands to reach their customers. When PSL met with Bobby about an internal project to develop a next-generation digital marketing company, he told us he was thinking about the same idea. He quickly dove in with the PSL team to develop product direction, bring on early customers, and raise a seed round from PSL’s investor network. He is joined by CTO and co-founder Vikram Oberoi, who was so excited about Gradient’s potential from his experience as VP of Engineering at the successful online grooming brand Harry’s, that he decided to spin out of PSL with the company.

Investors
Flying Fish Partners
MDC Ventures
Black Jays Investments
Website
Gradient.io
Studio

NextStep

It’s no secret that machine automation is leading to worker displacement. We wanted to play the other side of this automation trend: retraining and redeploying displaced workers into meaningful new jobs. We sought out Chris Hedrick, who was born to tackle the problem. Chris previously founded and led a successful training company and served as CEO of a university in Rwanda. PSL worked with Chris to validate the NextStep concept, design and build a product, and re-introduce Chris to co-founder Charissa Raynor, who had led the largest training program in the US. The company has ambitious plans to build the most inexpensive, high-quality platform to retrain and redeploy the millions who have been automated out of jobs into new healthcare positions.

Investors
JAZZ Venture Partners
MDC Ventures
Learn Capital’s LearnStart fund
Springrock Ventures
Website
NextStep.careers
Studio + Ventures

Shujinko

Scott Schwan and Matt Wells have spent their careers building secure cloud infrastructure at Fortune 500 companies. They collaborated with PSL with a single goal: build a secure and easy-to-use platform to deploy cloud environments so that no company would ever need to do what they had been doing — building from scratch — ever again. Shujinko makes it easy to deploy cloud IT infrastructure that makes audits a breeze and are compliant out of the box.

Investors
Unusual Venture
Defy
Vulcan Capital
Vas Ventures
Website
Shujinko.com
Ventures

Inspo

Pete and Heather Christothoulou are on a mission to re-imagine media by helping Creators inspire their audiences with original, premium video experiences. By partnering with brands, Inspo produces shows with these creators to allow them to focus on what matters to them most -- their content and audience connection. We’re proud to be a part of the
Inspo journey.

Investors
Rich Barton
Dan Levitan
Nick Hanauer
Clark Kokich
Website
InspoNetwork.com
PSL Blog
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Studio

TraceMe

Russell Wilson called PSL with a vision: a platform that enables elite athletes, artists, and celebrities to connect more meaningfully with their audiences. Using PSL as a launch pad, he co-founded TraceMe with CEO Jason Leekeenan of Hulu and Zulily fame to help bring fans closer to the people they love to follow. #gohawks

Investors
Madrona Venture Group
Bezos Expeditions
Joe Tsai
Chad Hurley
Website
TraceMe.com
Studio + Ventures

Taunt

Esports is a global phenomenon that is still in its infancy as an industry. Led by Jon David, Taunt is building the social competition layer for fans to make watching games more fun and engaging. After two years of esports exploration, PSL built a deep understanding of the space to identify a truly transformative opportunity.

Investors
Foundry Group
Vulcan Capital
Website
PlayTaunt.com
Studio + Ventures

Boundless

After helping to develop the next generation of physical retail at Amazon, Xiao Wang wanted to tackle an even bigger problem: the U.S. immigration system. Xiao worked with PSL to assemble a dream team to build, validate, and launch Boundless, which today empowers families to navigate the immigration process more confidently, rapidly, and affordably.

Investors
Trilogy Equity Partners
Foundry Group
Two Sigma Ventures
Founders Co-Op
Website
Boundless.com
Studio + Ventures

JetClosing

Dan Greenshields is no stranger to disrupting the financial services industry. He did it at Sharebuilder, and now, together with PSL, is going after the title insurance space. PSL had been developing a project in this area and reached out to Dan, knowing there was no better entrepreneur in the world to breathe change into a legacy industry.

Investors
Trilogy Equity Partners
Maveron
T. Rowe Price
Website
JetClosing.com
Studio

Ad Lightning

Scott Moore knows the problem of bad ads as well as anyone. Having led publishing and large teams at Yahoo!, MSN, MSNBC, and Cheezburger, Scott experienced first-hand the very problem that Ad Lightning solves: eliminating bad ads and maximizing revenue.

Investors
Sinclair Digital Ventures
Flying Fish Partners
Alliance of Angels
Seattle Angel Fund
R/GA Ventures
Website
AdLightning.com
Studio

LumaTax

Robert Schulte may just be the world's greatest expert on the pain of state sales tax. He is a former California State Auditor, and he sold his sales tax company, Taxcient, to Avalara. Robert came to PSL to solve the enormous problem of small business sales tax compliance. Working with PSL's developers, designers, and marketers to build version one of the product, Robert raised a significant venture round in just 3 months.

Investors
Cowboy Ventures
Madrona Venture Group
Greycroft
Vulcan Capital
Website
LumaTax.com

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