David Zager is a partner and Chief Design Officer at PSL.  Since the studio's inception in 2015, he has led product, visual, and business design functions.  In addition to supporting new studio ideas, founders, and portfolio company design needs, David has catalyzed five studio spinouts from idea to funding. He has served on the boards of TraceMe (acquired by Nike), Remarkably, Notable, and most recently, Dance Church.

Before PSL, David studied Visual Communication at the University of Washington, founded two digital product studios (one acquired), and was a signed recording artist and songwriter on Universal Records/Almo Sounds.

David lives in Seattle with his two electric kiddos Stella and Marlowe.