David Zager is a Partner at Pioneer Square Labs (PSL), where he has led product, visual, and business design since the studio’s founding in 2015. He supports new studio concepts, works closely with founders, and helps shape product and brand strategy across the portfolio. David also manages PSL’s investments in Dance Church, Official AI and LifeAt.

Before PSL, David studied Visual Communication at the University of Washington and went on to found two digital product studios, one of which was acquired. He launched his first startup at age 15—a music group that “raised funding” from Universal Records/Almo Sounds and signed with CAA. He later signed with Sony/Famous Music as a songwriter, with tracks still licensed in shows like Netflix’s Ginny & Georgia.

David co-hosts a series on design and AI, sharing insights at the intersection of creativity and technology. He'a member of  member of ADECO, and a frequent guest lecturer at the University of Washington, speaking across the Human Centered Design & Engineering, Foster School of Business, ‍Buerk Center for Entrepreneurship and Division of Design programs.

He lives in Seattle with his two energetic kids, Stella and Marlowe, and often spends time in Los Angeles—his second home.

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